![]() The deal with Future Retail would have also given Reliance the leadership position in the online and offline retail segments Similarly, for Reliance, a deal with Future Retail would have established it firmly as India’s largest retailer with a presence in smaller cities and towns almost overnight, also helping the Mukesh Ambani-led company in last-mile access for its eCommerce delivery to small towns. Any alliance between Future and Amazon would have given the latter a massive advantage in consumer experience. Amazon, which intended to deliver products in select cities within two hours of a customer ordering them, looked at Future’s stores as intrinsic to its plan. ![]() ![]() The see-saw legal battle between Amazon and Future have witnessed several challenges and decisions by judicial and quasi-judicial authorities in India since 2019.įuture Retail has 1,800 retail stores across 400-plus cities and towns across India. New Delhi: US-e-commerce giant Amazon and India’s Reliance Industries have been locked in a fierce battle for the future - almost literally.Īt stake is control over India’s retail business estimated to reach $ 1.3 trillion by 2025, setting off a spate of legal wrangles between Amazon and the Future Group.
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